Visual Social Playbook
Photoshop & Illustrator
The Mom Project's mission is to unlock the potential of moms in the workforce. The Mom Project wanted to showcase the importance of this mission on social platforms, while engaging moms and B2B customers.
I designed a social playbook that demonstrates how The Mom Project can leverage visuals to highlight the mission through digital design. The playbook illustrates how The Mom Project can tell the stories of moms and engage employers looking to diversify and upscale their workforce.
I worked with the social media coordinator to audit what content resonates with The Mom Project audiences on social platforms. I also worked with the director of brand strategy to learn on how social media design can align with the brand strategy to impact the moms
The social playbook is a guide that outlines the visual guidelines for The Mom Project's social platforms.