The Mom Project

Visual Designer

4 Weeks

Visual Social Playbook

Tool Stack
Photoshop & Illustrator

Umbrella logoImage of mobile mockups of app

Introducing The Mom Project

The Challenge

The Mom Project's mission is to unlock the potential of moms in the workforce. The Mom Project wanted to showcase the importance of this mission on social platforms, while engaging moms and B2B customers.

The Opportunity

I designed a social playbook that demonstrates how The Mom Project can leverage visuals to highlight the mission through digital design. The playbook illustrates how The Mom Project can tell the stories of moms and engage employers looking to diversify and upscale their workforce.

Image of Victor Hugo Green

Research & Ideation

From market research
to design

I worked with the social media coordinator to audit what content resonates with The Mom Project audiences on social platforms. I also worked with the director of brand strategy to learn on how social media design can align with the brand strategy to impact the moms
and customers. 

The social playbook is a guide that outlines the visual guidelines for The Mom Project's social platforms. 

Image of Victor Hugo GreenImage of The Green Book poster
Image of Victor Hugo GreenImage of The Green Book poster

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